Center for Human-Centered AI
Humannext helps organizations discover, adopt, and govern AI based on real human needs — not hype.
Most AI initiatives fail. Not because of tech — but because of people & context. AI dipilih karena trend, tools dibeli sebelum problem jelas, akhirnya humans dipaksa adapt ke system
Research-led. Human-grounded. System-aware.
AI Product Discovery
Finding where AI truly makes sense.
AI Adoption Strategy
Designing adoption that works in real
Embedding responsibility into AI decisions
Ethics & Governance
Research • Design • Human Sensemaking
Research is our backbone.
Design is how we translate insight into action.
Human sensemaking ensures people are ready for what comes next.
Simple framework. Deep thinking.
Understand Humans
Studying how people actually work, decide, and think.
Identify Real Opportunities
Separating hype from relevance to ensure impact.
Design Adoption
Aligning tools, people, and systems to empower new workflow.
Prepare Humans
Helping teams make sense of change and new way of productivity.
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Vision:
To place human understanding at the core of strategy, adoption and development of Artificial Intelligence
Mission:
Guide responsible human–AI integration grounded in real needs.
Reveal genuine human insight across contexts and cultures.
Design services and systems people actually want to use.
Help organizations anticipate change, not just respond to it.
Build capability — not dependency — through learning and practice.
Principles:
Defining how we think, how we work, and how we partner with organizations.
Human First: People shape systems — not the other way around.
Responsible Impact: We balance innovation with accountability and long-term consequence.
Collective Intelligence: We believe the best insight emerges from diverse perspectives.
Future-Conscious: We design with today’s needs and tomorrow’s challenges in mind.
Relentless Learning: We evolve as fast as the world we seek to understand.