AI Product Discovery & Adoption Research

We support organizations in adopting AI responsibly, ethically, and effectively through research-driven understanding of human trust, readiness, and impact.

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Our focus includes:

Human readiness & adoption research
Trust, ethics, and perception analysis
AI impact on roles, workflows, and decisions
Evidence-based AI adoption strategy

Human-AI Research

Understanding social and contextual dynamics, human behavior, ethics, and trust in intelligent system

Human-AI Design & Interaction

Designing meaningful experiences between humans and machines, crafting experiences where technology feels more human

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Adoption & Impact Measurements

From readiness assessment to long-term impact evaluation, we ensure AI adoption remains meaningful and beneficial

Human-Centered AI

From research to real-world impact, we help organizations explore, design, and adopt AI that truly serves people.

Research Projects

Beyond Accessibility: Seeing the Unseen Challenges of Disability in Indonesia

This research dives deep into the human side of disability — understanding daily struggles, social barriers, and how design can empower dignity and independence.

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When AI Feels Out of Reach: The Human Story Behind SME Struggles

Behind every buzzword about digital transformation, small businesses face real fears, confusion, and hope. This research listens to their stories — revealing why adopting AI is less about technology, and more about people finding trust and confidence in change.

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Between Chalk and Code: How Teachers Redefine Their Role in the Age of AI

As AI enters classrooms, teachers face uncertainty and self-doubt — yet also new possibilities to grow. This research uncovers their emotional journey to stay human in a rapidly automated world.

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The Hidden Struggles of AI Adoption in Healthcare

Many hospitals dream of using AI to improve diagnosis and efficiency — yet face complex barriers: limited readiness, cultural resistance, data gaps, and human trust. This study explores the unseen realities behind AI adoption in Indonesia’s healthcare system.